Monitored and organized press placements clients including The Toy Insider, Silverlit Toys, Wet, and StreetStrider, composed and distributed product pitches to digital and print media, managed meeting and event follow-up.
Monitored daily press placements for Elizabeth Arden and licensed fragrance brands, built PR plans for upcoming projects, managed project communications to outside agencies, coordinated national and local press requests, edited press releases, major industry award submissions.
Supported Fashion Director, managed showroom relationships, identified on trend products and organized purchase order process and product communications, maintained marketing message through Vendor Communications.
Organized President and merchandising team schedules and communications and database management, Created system for tracking samples to clients, Served as a liaison between overseas factories and sales representatives. Assisted with merchandising displays and organizing client presentations 2x month
Bachelor of Arts
Concentration: Communications
Activities: Kappa Kappa Gamma, Student Programming Council, Greek Council, Panhellenic Council
Social Media, Non Profits, Fashion, Beauty, Photography
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